Hopefully home sales were brisk during the spring sell season, despite the fact that the current real estate market has been described as "frozen." The good news is that there's still time to make your mark for the year as fall approaches. Fall can be a surprising "sweet spot" for many agents. Here are 9 great things about the fall market: … [Read more...] about 9 Great Things Agents Love About the Fall Market
marketing
How to Make the Most of the 2025 Sell Season
April is historically the kick-off for real estate's spring sell season, but May and June can be just as productive if not more so. Most likely you've been working with your buyers and sellers throughout the busy holiday season and into the later months of winter. Now at last spring is here with the promise of a busy time ahead. Although marketplace headwinds have been formidable over the last few months, there are still opportunities to be had. Here's how to get ready for the 2025 sell season: … [Read more...] about How to Make the Most of the 2025 Sell Season
How to Target New Construction in 2025
It's no secret that today's higher interest rates have cast a chill on real estate transactions. Roughly 84% of today's mortgaged homeowners are locked into a rate below 6% so it's no wonder they are staying put, thereby reducing inventory and transaction volume. As such, many buyers are priced out of the market, stuck on the sidelines until rates come down or inventory goes up--or both. Meanwhile, new construction currently represents one third of all single-family housing for sale, adding much needed inventory to the market. More significantly, many builders are offering buy-downs and incentives, effectively reducing interest rates to a comparative 4.5 to 5.5 percentage rate, substantially below today's average of 7 percent. This is why you want new construction in your business plan. … [Read more...] about How to Target New Construction in 2025
Quick and Easy Social Media Strategies to Live By
Ah, social media. Whether the term fills you with dread or joy, it's a critical part of marketing for any business. But as with most things, there isn't a one-size-fits all when it comes to social media marketing for real estate. Because real estate is all about building relationships through market savvy and customer service, your social media marketing needs to hit to those targets. Following are quick and easy social media strategies to live by: … [Read more...] about Quick and Easy Social Media Strategies to Live By
Handy Dandy Marketing Reminders for Realtors®
In today's market, you, like many other Realtors®, may find yourself at a loss when it comes to ways to drum up new business. At the moment, inventory is scarce, buyers are priced out, and interest rates are high. Overall, business volume is down which means your bank account probably is too. That being said, it's more important than ever to reposition yourself for the inevitable rebound that is likely to happen in 2024. Since marketing often takes months before you see results, there is no better time than now to recommit to a solid, consistent marketing plan. Following are handy-dandy marketing reminders for Realtors® that will help get you on the right track: … [Read more...] about Handy Dandy Marketing Reminders for Realtors®