In today's housing market, both sellers and buyers need all the help they can get when it comes to selling and buying homes. The business of real estate has been hit hard with a perfect storm of stubbornly high interest rates, a lack of affordable housing, growing inflation, global unrest, AI, wage stagnation and job uncertainty. It's mostly impossible to read the tea leaves and predict how things will be in the near future. This makes everyone nervous and both buyers and sellers need targeted reassurance to encourage market participation. Buyers need to fall in love and feel confident about their investment and sellers need to know they can get a fair price without their home languishing on the sidelines. Here's how to make your listings irresistible for faster sales: … [Read more...] about Make Your Listings Irresistible for Faster Sales
marketing
Grow Your Business with Free Marketing Tools
Use Our Free Marketing Tools to Jump Start Your Business As the real estate season gets into full swing, we want to remind you of all the great free marketing tools from Fidelity National Home Warranty. Following are marketing assets from Fidelity National Home Warranty you can use to effectively grow your real estate footprint. The assets listed below are items you can easily order through your FNHW sales executive or from our online marketing portal. … [Read more...] about Grow Your Business with Free Marketing Tools
How a Strong Rental Market Is Good News for Agents
"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty." - Winston Churchill - What a strange time it's been for the post-pandemic housing market! With the current market all but frozen over it's no wonder that more people are choosing to rent rather than buy. In "normal times"--if there is such a thing anymore-- this increased demand for rentals usually leads to rental prices going up. And in some major metros that is still the case (think New York City, Los Angeles, Silicon Valley). But even as the demand for rentals has increased many rental prices continue to drop. This flies in the face of "normal" and indicates further troubles ahead for the housing market. But don't despair because if you look past the surface there is a … [Read more...] about How a Strong Rental Market Is Good News for Agents
How to Become One of the Vital Few
The "Pareto Principle" states that eighty percent of results come from twenty percent of efforts. This is widely known in real estate as the "80/20" rule, wherein roughly twenty percent of agents make up eighty percent of sales. This dynamic is understood as becoming part of the "vital few"--or, the twenty percent. Clearly, you want to firmly plant your business in the land of the twenty. And there is no better way to establish that trend for yourself and your business than by identifying and prioritizing the 20 percent of tasks within your control that will lead to 80 percent of your sales results. Following are some tried and true methods on how to become one of the vital few: … [Read more...] about How to Become One of the Vital Few
Ways to Avoid Deal Cancellations
Owning a home has many advantages, such as being able to call your own shots and building equity over time. After all, it's a foundational part of the American Dream. But it can also be expensive, especially when it comes to maintenance and repairs. Meanwhile, would-be homeowners are being further spooked with high interest rates, high property taxes, expensive insurance and an uncertain employment market. As such, many buyers are priced out of the market altogether or choosing to sit on the sidelines in the hope that prices will ratchet down. In today's market dynamics, renting often makes more sense than buying. Recent statistics show that almost 15% of pending home sales fell through in the month of June alone. A good number of buyers are choosing to back out of deals as they sense a … [Read more...] about Ways to Avoid Deal Cancellations