In today's housing market, both sellers and buyers need all the help they can get when it comes to selling and buying homes. The business of real estate has been hit hard with a perfect storm of stubbornly high interest rates, a lack of affordable housing, growing inflation, global unrest, AI, wage stagnation and job uncertainty. It's mostly impossible to read the tea leaves and predict how things will be in the near future. This makes everyone nervous and both buyers and sellers need targeted reassurance to encourage market participation. Buyers need to fall in love and feel confident about their investment and sellers need to know they can get a fair price without their home languishing on the sidelines. Here's how to make your listings irresistible for faster sales: … [Read more...] about Make Your Listings Irresistible for Faster Sales
Realtor Resources
The Power of Reverse Mortgages to Close More Deals
The term "reverse mortgage" means different things to different people. For those who don't understand them, a reverse mortgage can seem like a murky "fast one" pulled on unsuspecting seniors. Often a reverse mortgage is negatively associated as a last resort for seniors who didn't properly prepare for a sustainable retirement into their later years. It tends to carry a stigma. However, reverse mortgages have many positives and can open up increased purchasing power for older buyers who want or need to move. Industry experts identify a massive, hidden growth opportunity in "reverse purchase financing." That said, transactions can be more complex than traditional sales, so agent sentiment often depends on whether all parties are aligned and educated on the process. If you want to tap into … [Read more...] about The Power of Reverse Mortgages to Close More Deals
How Wildfire Risks Affect Real Estate and What to Do About It
Spring has sprung and with it, the risk of wildfires. If you think devastating wildfires only happen in places like California and the Southwest, think again. Case in point: watching Lahaina go up in flames several years ago was surreal precisely because it was so out of the ordinary. We don't normally think of Hawaii as a wildfire hot spot. But that's the point. As our climate continues to feel the effects of ever-increasing droughts and rising temps, we are starting to see places burn that never did before. Here's how wildfire risks affect real estate and what to do about it: … [Read more...] about How Wildfire Risks Affect Real Estate and What to Do About It
Grow Your Business with Free Marketing Tools
Use Our Free Marketing Tools to Jump Start Your Business As the real estate season gets into full swing, we want to remind you of all the great free marketing tools from Fidelity National Home Warranty. Following are marketing assets from Fidelity National Home Warranty you can use to effectively grow your real estate footprint. The assets listed below are items you can easily order through your FNHW sales executive or from our online marketing portal. … [Read more...] about Grow Your Business with Free Marketing Tools
The Magic of the 3-3-3 Rule in Real Estate
As we head into the kick-off month to real estate's sell season now is the perfect time to fully connect with your inner sales warrior. Embracing the three 3-3-3 Rules will help you do just that by supercharging your efforts and focusing your energy. Chances are you already know some of these concepts but didn't realize their identifications as memorable numerical guidelines to keep you and your clients on the right track. It's time for a reminder! With that said, just what is the magic of the 3-3-3 Rule in real estate? … [Read more...] about The Magic of the 3-3-3 Rule in Real Estate