In the month of June 2022, just under 50 percent of home offers written by Redfin agents received competing offers. Compare this to the start of the year when January’s bidding-war rate reached 70 percent. As the market continues to shift, agents must master the basics of real estate marketing to maintain business. Following is a reminder course on what those real estate marketing basics are. … [Read more...] about Master the Basics of Real Estate Marketing
Catering to Millennial Buyers
A whopping forty-three percent of potential real estate buyers are made up of this group we call Millennials– the most of any generation. And this pool of buyers has increased from 37% as of just last year. It is estimated that Millennials represent almost 24% of the world’s population, much more than Generation X (19.5%) or Baby Boomers (17.0%). Truly, Millennials represent a force to be reckoned with. As a real estate agent, you need to understand what your Millennial buyers are looking for when it comes to the purchase of a home. Indeed, your business will depend on catering to Millennial buyers. … [Read more...] about Catering to Millennial Buyers
Three Digital Trends Every Realtor® Should Use
If you work in real estate, you know that technology dictates much of your business strategy. And you also know that millennial buyers are driving this trend. Millennial buyers now represent the biggest core of buyers in the market. As such, your path to success in this market landscape is to maximize your digital footprint. You need to speak the language of your clients, which is increasingly digital. With that mission in mind, we've outlined three digital trends every Realtor® should use. … [Read more...] about Three Digital Trends Every Realtor® Should Use
To Stage or Not to Stage in Today’s Real Estate Market
Even though rising mortgage rates are causing a slight slowdown in today's real estate market, homes in desirable locations are still flying off the shelf. As such, you might conclude that staging a home prior to putting it on the market isn't as necessary as it once was. But, think again. Staging is a big part of marketing a home. So, if you are asking yourself, To stage or not to stage in today's real estate market? take note of the following: … [Read more...] about To Stage or Not to Stage in Today’s Real Estate Market