There's no shortage of marketing tips for real estate agents, or any professional for that matter. But there are the fundamental ones that contribute to your success and shouldn't be overlooked. Here are 5 marketing tips real estate agents should live by. 1) Update Your Headshot You are the face of your real estate business...literally. From your email signature to your open house signs, your face is your company brand. So shouldn't you have a superb headshot to enhance all of your marketing materials? Hire a professional photographer for a high-quality image that makes a statement. Photos taken on your smartphone just don't cut it these days -- they're blurry and look unprofessional. Headshots from ten years ago can be misleading so keep your photos current and up to date! The goal is … [Read more...] about 5 Marketing Tips Real Estate Agents Should Live By
Earth Day is a globally celebrated holiday that raises awareness about environmental issues affecting our world. Many communities even turn the holiday into a week-long event of marches, clean-ups, petitions, and more. If marches and petitions aren't for you, there are little things you and your family can do every day to make a big difference. A brief history On April 22, 1970, 20 million Americans across the country participated in rallies to stand up for healthy, sustainable environments. According to EarthDay.org, "groups that had been fighting against oil spills, polluting factories and power plants, raw sewage, toxic dumps, pesticides, freeways, the loss of wilderness, and the extinction of wildlife suddenly realized they shared common values". That first Earth … [Read more...] about What is Earth Day & How To Celebrate it
Having your own garden is such a rewarding hobby. Not an expert on perennials? Not a problem. With these gardening tips for beginners, you'll have a green thumb in no time. Know your yard It's important to understand that not everything grows everywhere. Where you live determines what you plant -- even climate and sun exposure will affect what you plant in your garden. Pay close attention to where the sun hits your yard and how long that light stays there. You'll get the best gardening results once you know how much or how little sunlight you're working with. Test your soil Testing your soil will tell you if it's acidic, neutral, or alkaline. Most plants prefer neutral soil but it ultimately depends on what you will grow in your garden. A soil test will also indicate what … [Read more...] about The Best Gardening Tips for Beginners
Open houses are great for both the seller and the agent. They give sellers a chance to find buyers and generate future business opportunities for agents, like yourself. However, there are also some Open House no-nos that can torpedo your Sunday. Nobody wants to be that agent, and no one has to be. Let us guide you through exactly what not to do. Here are 7 common rookie open house mistakes. Not advertising How can you expect people to attend your open house if they can't find it? Advertise your open house with around 10-12 directional signs or a-frames (or if you're feeling ambitious go for 20). Placing a sign at an intersection nearby will increase visibility and guide excited buyers straight to the home. Make sure the front of the home is well-maintained with good curb appeal so it … [Read more...] about Don’t Make these Rookie Open House Mistakes
The color of your front door reveals a lot about your home's style and personality. As a main focal point of your home's exterior, a beautiful front door can add major curb appeal. Make a bold statement with a dark red or keep it neutral with a calm gray. What color should you paint your front door? Let's find out! Bright Yellow Photo courtesy of HomeBNC Nothing says "hello" like a bright yellow entryway! Give your house some eye-candy with a welcoming yellow door that is sure to brighten any visitor's day. Pair it with white walls or against a darker exterior for a happy surprise. With radiant yellow, it'll feel like summer all year long. Ravishing Red Photo courtesy of DIY Network Add a fun kick to your home with a ravishing red door. A bright red can transform … [Read more...] about What Color Should You Paint Your Front Door?