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2025 rental market

How a Strong Rental Market Is Good News for Agents

December 1, 2025 by Michelle Magnus Brown

Farm style two story house with For Rent sign in front yard

"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty." - Winston Churchill - What a strange time it's been for the post-pandemic housing market! With the current market all but frozen over it's no wonder that more people are choosing to rent rather than buy. In "normal times"--if there is such a thing anymore-- this increased demand for rentals usually leads to rental prices going up. And in some major metros that is still the case (think New York City, Los Angeles, Silicon Valley). But even as the demand for rentals has increased many rental prices continue to drop. This flies in the face of "normal" and indicates further troubles ahead for the housing market. But don't despair because if you look past the surface there is a … [Read more...] about How a Strong Rental Market Is Good News for Agents

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