The real estate industry has seen a freight train of change over the past five years and it doesn't appear to be slowing down anytime soon. Those of you who have survived--and even thrived--deserve every accolade. Reading the tea leaves, one thing continues to loom ever larger on the horizon of the American Dream of home ownership: Insurance. Only a few years ago homeowner's insurance was barely given a second thought. Those halcyon days are long gone with the ever increasing reality of climate change in the form of fire storms, hurricanes, tornados and floods. You and your clients may well weather the storm of limited inventory and higher interest rates only to be leveled by homeowner's insurance. Here's how to make sure your deal survives homeowner's insurance: REASONS FOR THE CURRENT … [Read more...] about How to Make Sure Your Deal Survives Homeowner’s Insurance
real estate
How to Talk About ARM Loans with Your Clients
It's no stretch to conclude that Adjustable Rate Mortgages - known as "ARMs" - could be a viable solution for today's housing affordability crisis. In recent history ARMS accounted for only 4-5% of all mortgage applications, but in April 2025 they reached a high of almost 10%. Buyers are increasingly desperate for ways to break into the housing market and realize the American Dream of home ownership. As such, agents would do well to dig in to the mechanics of ARM loans and get comfortable discussing the basic details. Here's how to talk about ARM loans with your clients: … [Read more...] about How to Talk About ARM Loans with Your Clients
How to Tap into the Senior Housing Market
So much of being a successful real estate professional has to do with developing and maintaining a niche in the industry. By doing this you become specialized in your field of expertise which expands your knowledge base and reputation over the course of your career. Developing a niche also greatly aids referrals and word of mouth. With that in mind, it's estimated that between 2024 and 2027 more than 4.1 million Americans will be designated as "seniors." As such, becoming an expert in this market could be a productive and much needed calling. Following are tips on how to tap into the senior housing market: … [Read more...] about How to Tap into the Senior Housing Market
Meaningful Ways to Celebrate Homeownership
June is the Month of Homeownership, which is a key component of The American Dream. It began in 1995 as a week-long observance to increase homeownership nationwide. In the early 2000s it was expanded to the entire month of June. Following are meaningful ways to celebrate homeownership: … [Read more...] about Meaningful Ways to Celebrate Homeownership
How to Make the Most of the 2025 Sell Season
April is historically the kick-off for real estate's spring sell season, but May and June can be just as productive if not more so. Most likely you've been working with your buyers and sellers throughout the busy holiday season and into the later months of winter. Now at last spring is here with the promise of a busy time ahead. Although marketplace headwinds have been formidable over the last few months, there are still opportunities to be had. Here's how to get ready for the 2025 sell season: … [Read more...] about How to Make the Most of the 2025 Sell Season