"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty." - Winston Churchill - As we head into the last month of the last quarter of 2025, what a strange year it's been for the post-pandemic housing market! With the current market all but frozen over it's no wonder that more people are choosing to rent rather than buy. In "normal times"--if there is such a thing anymore-- this increased demand for rentals usually leads to rental prices going up. And in some major metros that is still the case (think New York City, Los Angeles, Silicon Valley). But even as the demand for rentals has increased many rental prices continue to drop. This flies in the face of "normal" and indicates further troubles ahead for the housing market. But … [Read more...] about How a Strong Rental Market Is Good News for Agents
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How to Become One of the Vital Few
The "Pareto Principle" states that eighty percent of results come from twenty percent of efforts. This is widely known in real estate as the "80/20" rule, wherein roughly twenty percent of agents make up eighty percent of sales. This dynamic is understood as becoming part of the "vital few"--or, the twenty percent. Clearly, you want to firmly plant your business in the land of the twenty. And there is no better way to establish that trend for yourself and your business than by identifying and prioritizing the 20 percent of tasks within your control that will lead to 80 percent of your sales results. Following are some tried and true methods on how to become one of the vital few: … [Read more...] about How to Become One of the Vital Few
Ways to Avoid Deal Cancellations
Owning a home has many advantages, such as being able to call your own shots and building equity over time. After all, it's a foundational part of the American Dream. But it can also be expensive, especially when it comes to maintenance and repairs. Meanwhile, would-be homeowners are being further spooked with high interest rates, high property taxes, expensive insurance and an uncertain employment market. As such, many buyers are priced out of the market altogether or choosing to sit on the sidelines in the hope that prices will ratchet down. In today's market dynamics, renting often makes more sense than buying. Recent statistics show that almost 15% of pending home sales fell through in the month of June alone. A good number of buyers are choosing to back out of deals as they sense a … [Read more...] about Ways to Avoid Deal Cancellations
9 Great Things Agents Love About the Fall Market
Hopefully home sales were brisk during the spring sell season, despite the fact that the current real estate market has been described as "frozen." The good news is that there's still time to make your mark for the year as fall approaches. Fall can be a surprising "sweet spot" for many agents. Here are 9 great things about the fall market: … [Read more...] about 9 Great Things Agents Love About the Fall Market
How to Make the Most of the 2025 Sell Season
April is historically the kick-off for real estate's spring sell season, but May and June can be just as productive if not more so. Most likely you've been working with your buyers and sellers throughout the busy holiday season and into the later months of winter. Now at last spring is here with the promise of a busy time ahead. Although marketplace headwinds have been formidable over the last few months, there are still opportunities to be had. Here's how to get ready for the 2025 sell season: … [Read more...] about How to Make the Most of the 2025 Sell Season