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Master the Basics of Real Estate Marketing

August 9, 2022 by Michelle Magnus Brown

Online shopping concept. Woman looking for house on real estate market website

In the month of June 2022, just under 50 percent of home offers written by Redfin agents received competing offers. Compare this to the start of the year when January’s bidding-war rate reached 70 percent. As the market continues to shift, agents must master the basics of real estate marketing to maintain business. Following is a reminder course on what those real estate marketing basics are. … [Read more...] about Master the Basics of Real Estate Marketing

Pool Envy: How to Make Your Pool the Place to Be

July 26, 2022 by Fidelity National Home Warranty

kids jumping into a pool with pool noodles and floaters

Maintaining a swimming pool is more complicated than many of us imagine, but the rewards are clear. Four components must be constantly nurtured: water chemistry, the pool's surface, its circulation, and its filtration system. Keep your swimmers (and your investment) healthy this summer with the following pool maintenance tips. It's the season for a little Pool Envy: How to make your pool the place to be. … [Read more...] about Pool Envy: How to Make Your Pool the Place to Be

Catering to Millennial Buyers

July 19, 2022 by Michelle Magnus Brown

Backdrop of a living room fully furnished with multiple paintings on the wall

A whopping forty-three percent of potential real estate buyers are made up of this group we call Millennials– the most of any generation. And this pool of buyers has increased from 37% as of just last year. It is estimated that Millennials represent almost 24% of the world’s population, much more than Generation X (19.5%) or Baby Boomers (17.0%). Truly, Millennials represent a force to be reckoned with. As a real estate agent, you need to understand what your Millennial buyers are looking for when it comes to the purchase of a home. Indeed, your business will depend on catering to Millennial buyers. … [Read more...] about Catering to Millennial Buyers

Keep Your Energy Bills Low While Temps Get High

July 12, 2022 by Fidelity National Home Warranty

close up image of ceiling fan

The warm days of summer bring with them higher energy bills. Here are some tips to help you keep your energy bills low while temps get high. Close the drapes During the day when the sun is at its peak, keep window treatments closed to keep the sun from heating up your house. … [Read more...] about Keep Your Energy Bills Low While Temps Get High

Three Digital Trends Every Realtor® Should Use

July 5, 2022 by Michelle Magnus Brown

a couple filling out an application form on a laptop

If you work in real estate, you know that technology dictates much of your business strategy. And you also know that millennial buyers are driving this trend. Millennial buyers now represent the biggest core of buyers in the market. As such, your path to success in this market landscape is to maximize your digital footprint. You need to speak the language of your clients, which is increasingly digital. With that mission in mind, we've outlined three digital trends every Realtor® should use. … [Read more...] about Three Digital Trends Every Realtor® Should Use

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