Realtor Resources

Looking to become a better agent and master your craft? We've narrowed down the mass array of real estate books out there to our top 5 because let's face it -- between juggling transactions, clients, marketing, and "me time", agents have enough on their plate. These 5 books cover everything you need to know: personal branding, social media, communication, selling, and mindset. Here they are: 1) #GetSocialSmart: How to Hone Your Social Media Strategy Author: Katie Lance (2017) Social media is essential for agents to build brand awareness and engage clients and potential leads. Learn how to create a smart social media strategy from Katie Lance, CEO of Katie Lance Consulting. With more than 15 years of marketing and branding experience, she'll teach you the ins and outs of Facebook, Twitter, … [Read more...] about Top 5 Books Every Real Estate Agent Should Read

When hosting an open house, you want to have the best technology in your hand to make the process go smoothly. By using today's top apps for open houses, you can focus on what really matters: showcasing your brand and meeting potential clients. Here are the top apps to help you run a successful open house.   1) Open House Toolkit Designed by an active real estate broker, Open House Toolkit allows you to send reports to sellers and 'thank yous' to open house attendees in under 30 seconds. Now that's fast. Features include: Data management with the ability to download every lead to a .CSV file and save into your preferred CRM (customer retention manager) Fast event setup for new listings with questions, links, and photos Leads stay organized with sign-in information … [Read more...] about Top Apps for Today’s Open House

There's no shortage of marketing tips for real estate agents, or any professional for that matter. But there are the fundamental ones that contribute to your success and shouldn't be overlooked. Here are 5 marketing tips real estate agents should live by. 1) Update Your Headshot You are the face of your real estate business...literally. From your email signature to your open house signs, your face is your company brand. So shouldn't you have a superb headshot to enhance all of your marketing materials? Hire a professional photographer for a high-quality image that makes a statement. Photos taken on your smartphone just don't cut it these days -- they're blurry and look unprofessional. Headshots from ten years ago can be misleading so keep your photos current and up to date! The goal is … [Read more...] about 5 Marketing Tips Real Estate Agents Should Live By

Open houses are great for both the seller and the agent. They give sellers a chance to find buyers and generate future business opportunities for agents, like yourself. However, there are also some Open House no-nos that can torpedo your Sunday. Nobody wants to be that agent, and no one has to be. Let us guide you through exactly what not to do. Here are 7 common rookie open house mistakes. Not advertising How can you expect people to attend your open house if they can't find it? Advertise your open house with around 10-12 directional signs or a-frames (or if you're feeling ambitious go for 20). Placing a sign at an intersection nearby will increase visibility and guide excited buyers straight to the home. Make sure the front of the home is well-maintained with good curb appeal so it … [Read more...] about Don’t Make these Rookie Open House Mistakes