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Master the Basics of Real Estate Marketing

August 9, 2022 by Michelle Magnus Brown

Online shopping concept. Woman looking for house on real estate market website

In the month of June 2022, just under 50 percent of home offers written by Redfin agents received competing offers. Compare this to the start of the year when January’s bidding-war rate reached 70 percent. As the market continues to shift, agents must master the basics of real estate marketing to maintain business. Following is a reminder course on what those real estate marketing basics are. … [Read more...] about Master the Basics of Real Estate Marketing

Catering to Millennial Buyers

July 19, 2022 by Michelle Magnus Brown

Backdrop of a living room fully furnished with multiple paintings on the wall

A whopping forty-three percent of potential real estate buyers are made up of this group we call Millennials– the most of any generation. And this pool of buyers has increased from 37% as of just last year. It is estimated that Millennials represent almost 24% of the world’s population, much more than Generation X (19.5%) or Baby Boomers (17.0%). Truly, Millennials represent a force to be reckoned with. As a real estate agent, you need to understand what your Millennial buyers are looking for when it comes to the purchase of a home. Indeed, your business will depend on catering to Millennial buyers. … [Read more...] about Catering to Millennial Buyers

Eight Housing Styles Every Realtor® Should Know

June 7, 2022 by Fidelity National Home Warranty

One of the most important qualities of a successful real estate agent is one who knows the product inside and out. In order to be perceived as an expert in real estate, you should know a few things about house styles. This article will give you a basic introduction to eight housing styles every Realtor® should know. … [Read more...] about Eight Housing Styles Every Realtor® Should Know

Knowing when an ARM Loan is a Good Idea

May 24, 2022 by Michelle Magnus Brown

Know when an ARM loan is a good idea

Mortgage rates for a 30-year fixed are at an all-time high according to Mortgage News Daily, rates not seen since 2009. Meanwhile, the rate for an ARM loan is a percent or more lower. Today, knowing when an ARM loan is a good idea is more important than ever.  As an agent navigating your clients through uncertain financial times, you need to understand Adjustable Rate Mortgages and how they will affect buyers. When considering an Adjustable Rate Mortgage, keep the following three factors in mind: … [Read more...] about Knowing when an ARM Loan is a Good Idea

How to Protect Yourself in a Low Inventory Housing Market

May 10, 2022 by Fidelity National Home Warranty

Low inventory market

As a real estate agent, you already know a home warranty can be a thoughtful closing gift for a client. But did you also know it adds protection to your real estate business? Indeed, a home warranty offers extra protection to you and your business, particularly in a low inventory housing market. … [Read more...] about How to Protect Yourself in a Low Inventory Housing Market

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