Realtor Resources

Inman Connect is right around the corner. San Francisco will play host this year with the theme "Faster. Better. Together." The week-long event brings over 4,000 top-producing agents, CEOs, tech entrepreneurs, and marketing executives together to network and converge. Catch speakers from Google, Redfin, and SoulPancake and learn from industry experts through hands-on sessions, roundtables, and labs. Here are a few (of the many) events we're looking forward to this year:   1) Hacker Connect Hack into the minds of your customers at Hacker Connect, where you'll learn to understand your customers and their needs more effectively. Take a deeper look into customer-centric problems and learn how to solve them with technology developers, engineers, designers, and IT directors. From Voice … [Read more...] about Inman Connect: What We’re Looking Forward To

What makes a great real estate agent? Is it finesse? Is it luck? Is it a sparkling smile and a charming personality? These all definitely help, but to become a top producer in your area, you need more than just luck and plastering your face on bus benches. Master your craft with our 3 habits of successful real estate agents: Routine, routine, routine When it comes to real estate, no two days are alike. One day you're farming and distributing marketing materials and the next you're glued to the computer responding to emails. The best way to stay productive throughout your week is to create a weekly routine. Define your goals Before you create your own personalized routine, you must define your goals. What do you want to accomplish during the week? What does your ideal work day look like? … [Read more...] about 3 Habits of Successful Real Estate Agents

Looking to become a better agent and master your craft? We've narrowed down the mass array of real estate books out there to our top 5 because let's face it -- between juggling transactions, clients, marketing, and "me time", agents have enough on their plate. These 5 books cover everything you need to know: personal branding, social media, communication, selling, and mindset. Here they are: 1) #GetSocialSmart: How to Hone Your Social Media Strategy Author: Katie Lance (2017) Social media is essential for agents to build brand awareness and engage clients and potential leads. Learn how to create a smart social media strategy from Katie Lance, CEO of Katie Lance Consulting. With more than 15 years of marketing and branding experience, she'll teach you the ins and outs of Facebook, Twitter, … [Read more...] about Top 5 Books Every Real Estate Agent Should Read

When hosting an open house, you want to have the best technology in your hand to make the process go smoothly. By using today's top apps for open houses, you can focus on what really matters: showcasing your brand and meeting potential clients. Here are the top apps to help you run a successful open house.   1) Open House Toolkit Designed by an active real estate broker, Open House Toolkit allows you to send reports to sellers and 'thank yous' to open house attendees in under 30 seconds. Now that's fast. Features include: Data management with the ability to download every lead to a .CSV file and save into your preferred CRM (customer retention manager) Fast event setup for new listings with questions, links, and photos Leads stay organized with sign-in information … [Read more...] about Top Apps for Today’s Open House

There's no shortage of marketing tips for real estate agents, or any professional for that matter. But there are the fundamental ones that contribute to your success and shouldn't be overlooked. Here are 5 marketing tips real estate agents should live by. 1) Update Your Headshot You are the face of your real estate business...literally. From your email signature to your open house signs, your face is your company brand. So shouldn't you have a superb headshot to enhance all of your marketing materials? Hire a professional photographer for a high-quality image that makes a statement. Photos taken on your smartphone just don't cut it these days -- they're blurry and look unprofessional. Headshots from ten years ago can be misleading so keep your photos current and up to date! The goal is … [Read more...] about 5 Marketing Tips Real Estate Agents Should Live By