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Make the Most of a Home Warranty with “Options”

September 13, 2022 by Michelle Magnus Brown

Protect yourself and your clients with a home warranty.

If you’re an experienced real estate agent, then you are well aware of the incredible value a home warranty offers to your clients. In addition to being a great closing gift, a home warranty protects your clients. It also helps to protect you if anything goes wrong after closing. Want more reasons to "touch" clients? A home warranty provides numerous opportunities to stay front and center of your clients. This ensures you will be the first one they go to when they are ready to buy or sell again. And as we all know, repeat business and word of mouth are what separate highly successful agents from agents that barely get by. With that in mind, go one step further and make the most of a home warranty with “options.” … [Read more...] about Make the Most of a Home Warranty with “Options”

Be the Local Market Expert

September 6, 2022 by Michelle Magnus Brown

Be the Local Market Expert

As real estate agents enter an increasingly tight market, learning what it takes to be the local market expert will set you above the fray. Inventory is up, there are more real estate agents than ever, and qualified buyers are more able to pick and choose. Be the local market expert, and the buyers that are still looking and able to purchase will pick you over the rest. … [Read more...] about Be the Local Market Expert

Master the Basics of Real Estate Marketing

August 9, 2022 by Michelle Magnus Brown

Online shopping concept. Woman looking for house on real estate market website

In the month of June 2022, just under 50 percent of home offers written by Redfin agents received competing offers. Compare this to the start of the year when January’s bidding-war rate reached 70 percent. As the market continues to shift, agents must master the basics of real estate marketing to maintain business. Following is a reminder course on what those real estate marketing basics are. … [Read more...] about Master the Basics of Real Estate Marketing

Catering to Millennial Buyers

July 19, 2022 by Michelle Magnus Brown

Backdrop of a living room fully furnished with multiple paintings on the wall

A whopping forty-three percent of potential real estate buyers are made up of this group we call Millennials– the most of any generation. And this pool of buyers has increased from 37% as of just last year. It is estimated that Millennials represent almost 24% of the world’s population, much more than Generation X (19.5%) or Baby Boomers (17.0%). Truly, Millennials represent a force to be reckoned with. As a real estate agent, you need to understand what your Millennial buyers are looking for when it comes to the purchase of a home. Indeed, your business will depend on catering to Millennial buyers. … [Read more...] about Catering to Millennial Buyers

Eight Housing Styles Every Realtor® Should Know

June 7, 2022 by Fidelity National Home Warranty

One of the most important qualities of a successful real estate agent is one who knows the product inside and out. In order to be perceived as an expert in real estate, you should know a few things about house styles. This article will give you a basic introduction to eight housing styles every Realtor® should know. … [Read more...] about Eight Housing Styles Every Realtor® Should Know

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