Realtor Resources

There's a big difference between an “ordinary” real estate agent and a "great” real estate agent. Great real estate agents go the extra mile with their clients. They do a deep dive into what really motivates a buyer to close a deal. A great real estate agent brings many talents to the table: market knowledge, area expertise, transaction experience, an open schedule, and a bit of psychology. One sign of a great agent is that a great agent often knows more about what a buyer needs than the buyer does. A great real estate agent adds a home warranty at closing. This helps buyers have no regrets after a home purchase. … [Read more...] about How Great Real Estate Agents Create “No Regrets”

September 30 was National Podcast Day. With every conceivable subject open for discussion, it's easy to be entertained by our favorite podcast. But let's face it. You're a busy real estate pro constantly on the lookout for information that keeps you on the cutting edge of your industry. Here are 3 Real Estate Podcasts that Caught Our Ear. We're confident you will be inspired, educated, and entertained by these podcasts about the real estate industry. Real Estate Today Radio Podcast Real Estate Today Radio calls itself "your instant connection to the American Dream of homeownership." Each show is 75 minutes in duration and provides critical info on today's real estate market. The episodes are full of face-paced interviews and call-ins with industry experts. Real Estate Today Radio's topics … [Read more...] about 3 Real Estate Podcasts That Caught Our Ear

Inman Connect is right around the corner. San Francisco will play host this year with the theme "Faster. Better. Together." The week-long event brings over 4,000 top-producing agents, CEOs, tech entrepreneurs, and marketing executives together to network and converge. Catch speakers from Google, Redfin, and SoulPancake and learn from industry experts through hands-on sessions, roundtables, and labs. Here are a few (of the many) events we're looking forward to this year:   1) Hacker Connect Hack into the minds of your customers at Hacker Connect, where you'll learn to understand your customers and their needs more effectively. Take a deeper look into customer-centric problems and learn how to solve them with technology developers, engineers, designers, and IT directors. From Voice … [Read more...] about Inman Connect: What We’re Looking Forward To

What makes a great real estate agent? Is it finesse? Is it luck? Is it a sparkling smile and a charming personality? These all definitely help, but to become a top producer in your area, you need more than just luck and plastering your face on bus benches. Master your craft with our 3 habits of successful real estate agents: Routine, routine, routine When it comes to real estate, no two days are alike. One day you're farming and distributing marketing materials and the next you're glued to the computer responding to emails. The best way to stay productive throughout your week is to create a weekly routine. Define your goals Before you create your own personalized routine, you must define your goals. What do you want to accomplish during the week? What does your ideal work day look like? … [Read more...] about 3 Habits of Successful Real Estate Agents

Looking to become a better agent and master your craft? We've narrowed down the mass array of real estate books out there to our top 5 because let's face it -- between juggling transactions, clients, marketing, and "me time", agents have enough on their plate. These 5 books cover everything you need to know: personal branding, social media, communication, selling, and mindset. Here they are: 1) #GetSocialSmart: How to Hone Your Social Media Strategy Author: Katie Lance (2017) Social media is essential for agents to build brand awareness and engage clients and potential leads. Learn how to create a smart social media strategy from Katie Lance, CEO of Katie Lance Consulting. With more than 15 years of marketing and branding experience, she'll teach you the ins and outs of Facebook, Twitter, … [Read more...] about Top 5 Books Every Real Estate Agent Should Read