If you’re an experienced real estate agent, then you are well aware of the incredible value a home warranty offers to your clients. In addition to being a great closing gift, a home warranty protects your clients. It also helps to protect you if anything goes wrong after closing. Want more reasons to “touch” clients? A home warranty provides numerous opportunities to stay front and center of your clients. This ensures you will be the first one they go to when they are ready to buy or sell again. And as we all know, repeat business and word of mouth are what separate highly successful agents from agents that barely get by. With that in mind, go one step further and make the most of a home warranty with “options.”
THE PRE-SEASON HVAC TUNE-UP OPTION
What is the best way to make the most of your next home warranty? Add one or two optional coverages. This way you are empowered to strategically and cost-effectively address time-sensitive situations that may arise after closing. Let’s say your deal closes in September and you are purchasing a standard home warranty as a gift for your clients. In that case, make sure you add the “option” of a Pre-Season HVAC Tune-Up. This ensures that the heating system for the home is evaluated before going into winter. Then, if there is any maintenance that should be done, that process is addressed proactively, rather than having the heater break down when your clients need it most. Best of all, the Pre-Season HVAC Option can be added for a nominal fee.*
The Pre-Season HVAC Option is a favorite because it does double duty. Not only does it come in handy when going into the winter season, but it is there for you and your clients when summer comes around, too. Best to evaluate your air conditioner before the brutal heat of summer is in full force. Regardless of the time, the Pre-Season HVAC Option is an all-around winner, all year long.
OTHER OPTIONS TO CONSIDER
There are other items to strategically make the most of a home warranty with “options”. These options center on specific extras that convey with the sale of the home. These include washing machines, dryers, refrigerators, swimming pools, spas, fountains, and so forth. Basically, anything that isn’t already covered under the standard plan. (Click here to access our home warranty brochures per state, then scan to the last page to see available options in your state.) The beauty of options is that you can hand-select to customize a home warranty based on what the need will most likely be in the future. This adds valuable coverage not only to your clients but to you as well. When the fountain stops working or the washing machine quits, your clients are less likely to direct their frustration at you because they know they are covered.
Adding options to a home warranty is a no-brainer and makes you the hero in your business. Your clients will remember that you took care of them during and sale. More importantly, you took care of them after the sale. That level of customer service is something that will give you a stellar reputation and repeat business. At the end of the day, real estate is about relationships. Take care of your relationships and you will always be busy.