As a real estate professional you know the true significance of January: getting out ahead of the upcoming spring sale season. You are preparing CMAs for potential listings, sending marketing materials to your farm area, and staying in front of your sphere and leads. And with the expectation of new listings coming onboard, you must be ready to guide your sellers towards the latest interior design staging trends to maximize top dollar. Statistics show investing 1.3% in staging results in a 7.1% average over-list return or 5-15% over asking price (Architectural Digest). Make sure you are a step ahead so that your listings reflect what today's savvy buyers are looking for. Whether you work with a professional stager or perform that service in-house, following are the best trending home … [Read more...] about Best Trending Home Staging Tips in Real Estate for 2024
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Handy Dandy Marketing Reminders for Realtors®
In today's market, you, like many other Realtors®, may find yourself at a loss when it comes to ways to drum up new business. At the moment, inventory is scarce, buyers are priced out, and interest rates are high. Overall, business volume is down which means your bank account probably is too. That being said, it's more important than ever to reposition yourself for the inevitable rebound that is likely to happen in 2024. Since marketing often takes months before you see results, there is no better time than now to recommit to a solid, consistent marketing plan. Following are handy-dandy marketing reminders for Realtors® that will help get you on the right track: … [Read more...] about Handy Dandy Marketing Reminders for Realtors®
How to Use ChatGPT for Real Estate Leads
Chances are you’ve heard of AI, and specifically, of ChatGPT. What you may not know is how ChatGPT can fundamentally change how you gather leads for your real estate business. Today’s real estate climate makes lead generation more important than ever. The ability to get new business will literally keep you in business. So put aside any fear you may have of AI and jump in. Here’s how to use ChatGPT for real estate leads: … [Read more...] about How to Use ChatGPT for Real Estate Leads
Smart Ways to Market Your Real Estate Business
As a real estate professional working strictly on commission, you are a small business. Which means you are in charge of your paycheck and no one else. As such, you are probably more aware than ever of the need to market your business for maximum visibility to potential clients. Following are smart ways to market your real estate business. … [Read more...] about Smart Ways to Market Your Real Estate Business
Mortgage Smarts for Real Estate Professionals
With today’s tight inventory market and rising interest rates, you need to know more than ever about mortgages. And the latest report from Zillow shows that 55% of buyers rely on their real estate agent for help with understanding mortgage options. Having mortgage smarts as a real estate professional gives you credibility and adds value to your agent-client relationship. It also helps move the transaction process along without unwanted surprises. Following are tips on mortgage smarts for real estate professionals so you can better assist your clients. … [Read more...] about Mortgage Smarts for Real Estate Professionals