Chances are you’ve heard of AI, and specifically, of ChatGPT. What you may not know is how ChatGPT can fundamentally change how you gather leads for your real estate business. Today’s real estate climate makes lead generation more important than ever. The ability to get new business will literally keep you in business. So put aside any fear you may have of AI and jump in. Here’s how to use ChatGPT for real estate leads: … [Read more...] about How to Use ChatGPT for Real Estate Leads
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Smart Ways to Market Your Real Estate Business
As a real estate professional working strictly on commission, you are a small business. Which means you are in charge of your paycheck and no one else. As such, you are probably more aware than ever of the need to market your business for maximum visibility to potential clients. Following are smart ways to market your real estate business. … [Read more...] about Smart Ways to Market Your Real Estate Business
Mortgage Smarts for Real Estate Professionals
With today’s tight inventory market and rising interest rates, you need to know more than ever about mortgages. And the latest report from Zillow shows that 55% of buyers rely on their real estate agent for help with understanding mortgage options. Having mortgage smarts as a real estate professional gives you credibility and adds value to your agent-client relationship. It also helps move the transaction process along without unwanted surprises. Following are tips on mortgage smarts for real estate professionals so you can better assist your clients. … [Read more...] about Mortgage Smarts for Real Estate Professionals
Generate More Leads with Social Media
The idea of using social media to leverage your real estate business is probably something you hear in your sleep at this point. But knowing you should be doing it and actually doing it are two different things. If you're like a lot of agents, understanding the world of social media, much less how to generate leads on social media, can feel overwhelming. It can also be time consuming, especially if you try to start with too many platforms. Following are ways to better understand social media and the ways you can generate more leads with social media. … [Read more...] about Generate More Leads with Social Media
Why 13 is Your Lucky Number
By now you probably know that adding a sellers' home warranty to your listing helps sell your home faster and for more money. But here's something you may not know: The 13-Month CRES Advantage Home Warranty Plan, underwritten, issued and administered by Fidelity National Home Warranty, provides extra protection to all sides of the real estate transaction and can be used as a great listing tool. And this is why 13 is your lucky number. … [Read more...] about Why 13 is Your Lucky Number