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Quick and Easy Social Media Strategies to Live By

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Ah, social media. Whether the term fills you with dread or joy, it's a critical part of marketing for any business. But as with most things, there isn't a one-size-fits all when it comes to social media marketing for real estate. Because real estate is all about building relationships through market savvy and customer service, your social media marketing needs to hit to those targets. Following are quick and easy social media strategies to live by: … [Read more...] about Quick and Easy Social Media Strategies to Live By

A Quick Explanation of the Clear Cooperation Policy

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If you've been paying attention to recent industry news then you'll be familiar with the latest kerfuffle in the real estate world: Clear Cooperation. In 2020 the National Association of Realtors® (NAR) adopted a national policy known as Clear Cooperation. On its surface, it was a response to further answer the call for fair housing. But it also came with a number of strings attached, most notably the mandate to put all new listings on the MLS or face stiff fines and penalties. Now that NAR has inextricably landed in the high beams of the DOJ, it's not surprising that the policy of Clear Cooperation has come under its scrutiny. And more notable still is the amount of disagreement--both for and against the policy--among industry professionals. So if you're scratching your head and wondering … [Read more...] about A Quick Explanation of the Clear Cooperation Policy

How to Make the Most of the New Rules on Your Next Open House

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The new commission rules as per the NAR Settlement in mid August are now in full force. It's impressive to see how most agents are nimbly navigating and evolving to meet the new requirements and do business as usual. Now more than ever it's important to develop a mindset that embraces - and makes the most of - the still-new commission rules. One effective way to do this is to double-down on your next Open House. The Open House marketplace can create opportunities to bring in more qualified buyers. Although the new commission rules add the burden of ever-increasing paperwork, it's possible to turn those lemons into lemonade. Here's how to make the most of the new rules on your next Open House: … [Read more...] about How to Make the Most of the New Rules on Your Next Open House

Why You Should Care About Appliance Limit Upgrades

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If your eyes glaze over when you hear the words "appliance limit upgrades," you are not alone. What even is that? you might be asking yourself. And why should I care? It's a somewhat unexciting topic, to be sure, until you are faced with phone calls from clients you just sold a high-end home to. Unfortunately, that built-in sub-zero refrigerator just broke down and now your clients are faced with a $10,000-$20,000 replacement bill right after closing on their dream house. Not a happy moment. But being able to calmly tell them to call the home warranty company you so thoughtfully chose for them is worth gold. And that is why you should care about appliance limit upgrades. Here's the skinny on appliance limit upgrades: … [Read more...] about Why You Should Care About Appliance Limit Upgrades