As a real estate professional you know the true significance of January: getting out ahead of the upcoming spring sale season. You are preparing CMAs for potential listings, sending marketing materials to your farm area, and staying in front of your sphere and leads. And with the expectation of new listings coming onboard, you must be ready to guide your sellers towards the latest interior design staging trends to maximize top dollar. Statistics show investing 1.3% in staging results in a 7.1% average over-list return or 5-15% over asking price (Architectural Digest). Make sure you are a step ahead so that your listings reflect what today's savvy buyers are looking for. Whether you work with a professional stager or perform that service in-house, following are the best trending home … [Read more...] about Best Trending Home Staging Tips in Real Estate for 2024
The Perfect Closing Gift in Real Estate to Make Lifelong Clients
So, after a lot of hard work and time, you've finally brought that hot lead into escrow and are about to close on their dream home. Savvy agents know that closing isn't the end of a relationship - rather, it's the beginning of a lifelong one. A closing brings numerous opportunities to cement your relationship and make your clients lifelong clients. And "Clients for Life" must be your mantra in order to maintain a successful real estate career that survives the test of time. Here's how you can choose the perfect closing gift in real estate to make lifelong clients: … [Read more...] about The Perfect Closing Gift in Real Estate to Make Lifelong Clients
7 Steps to Victory: Make 2024 Your Best Year Yet
Let's just put it out there: 2023 was a weird year for real estate. High interest rates, low inventory, "golden handcuffs," lack of affordable housing and global uncertainty all combined to create a perfect storm of marketplace confusion. And when things feel that uncertain, many would-be buyers and sellers choose to sit on the sidelines. Who can blame them? The good news is that regardless of how the market is behaving, there are things you can do as a real estate professional that will move your business towards success. Following are 7 steps to make 2024 your best year yet: … [Read more...] about 7 Steps to Victory: Make 2024 Your Best Year Yet
The 18-Year Property Cycle and Why You Should Know It
It has been said "history repeats itself" and one thing's certain: you can learn a lot from history. Real estate history is no different and has a cycle that more or less repeats. Once you understand this cycle you can anticipate changes ahead to better serve your clients and your business. The most studied and well-known cycle in real estate is over 90 years old and is called "The 18-Year Property Cycle." Here's the 18-Year Property Cycle and why you should know it: … [Read more...] about The 18-Year Property Cycle and Why You Should Know It
The Truth About Home Warranties
Adding a home warranty to your listing or closing adds value to your business. Experienced real estate agents are well aware of this. We already know that a home warranty can help sell your listing faster and for more money. And when offered as a closing gift to buyers a home warranty makes a memorable gift that helps generate repeat business. However, misinformation abounds and the home warranty industry is no exception. Following are the top five home warranty myths debunked: … [Read more...] about The Truth About Home Warranties