Chances are you’ve heard of AI, and specifically, of ChatGPT. What you may not know is how ChatGPT can fundamentally change how you gather leads for your real estate business. Today’s real estate climate makes lead generation more important than ever. The ability to get new business will literally keep you in business. So put aside any fear you may have of AI and jump in. Here’s how to use ChatGPT for real estate leads:
WHAT IS ChatGPT?
ChatGPT was created by an AI (Artificial Intelligence) company called OpenAI. It launched in November of 2022, so it’s still new but is proving to be a game changer for many things. Not surprisingly, both Microsoft and Elon Musk had a hand in the founding of OpenAI. The AI chat app works by using specialized algorithms and a language model neural network machine. It formulates responses to questions in the forms of written content, articles, social media posts, essays, code and emails. It will revolutionize the way you generate new real estate leads.
HOW TO GENERATE REAL ESTATE LEADS
To get started, go to chat.openai.com to establish your free account. You will generate leads through ChatGPT by asking the right questions. Following are some questions to get you started:
ATTRACT LISTING CLIENTS
- “Give me an SEO optimized [your choice of platform] with 10 Things Every Homeowner Should Do Before Listing Their Home For Sale in [your city].
- “Give me an SEO optimized [your choice of platform] with the 6 Biggest Mistakes homeowners in [your city] make before listing their home for sale including #6 being not calling [your name] earlier.
- “Give me an SEO optimized [your choice of platform] with 8 Biggest Regrets homeowners in [your city] have after listing their home for sale with number eight being not calling [you] sooner.
ATTRACT BUYERS
- “Give me an SEO optimized [your choice of platform] with 5 reasons people love moving from [feeder market for your area] to [your city].
- “Give me an SEO optimized [your choice of platform] with 10 reasons buying a home is smarter than renting in [your city].
- “Give me an SEO optimized [your choice of platform] with 7 things home buyers should look for in their real estate agent in [your city].
MAKE YOUR SOCIAL MEDIA POP
- Give me an SEO optimized Facebook post for the home located at [address] with the following MLS description [drop in the MLS description].
- As soon as you get the SEO optimized Facebook post, aski it to convert it to an SEO optimized Instagram post including hashtags.
- Right after that, ask it to convert it to an SEO optimized Instagram Reel video script.
You can also ask ChatGPT for help with all your social media profiles. For example, “Give me an SEO optimized Instagram Profile for [your name], a Realtor in [your city] with the following accolades and designations.” And so forth.
ANSWER HARD TO ANSWER QUESTIONS
- Give me an SEO optimized Facebook post with 7 reasons a potential homebuyer should consider buying a home in [your city] despite increasing interest rates.
- Give me an SEO optimized Facebook post with reasons why buying a home right now is smart even though prices in [your city] have gone up.
- Then ask it to convert the answers to a 1000-word SEO optimized LinkedIn article, or an Instagram post with hashtags included, or a video script.
By now you get the gist of how AI can work to quickly deliver answers and ideas. You can also use ChatGPT to help with your listing presentations, ideas to grow your business, referral appreciation ideas, your community’s story, and so forth. The sky is really the limit with the ChatGPT tool, so jump in and embrace the latest technology. You will be impressed with the results.