No one celebrates Valentine’s Day with the same gusto as Americans. Always in search of a reason to celebrate, the U.S. spends billions, yes, you read that right, billions every February to commemorate our love. Who are we buying for? Our sweethearts, children, friends, co-workers, and even pets. Here’s a little insight into The Business of Love: Valentine’s Day by the Numbers.
$27.4 Billion – the amount spent as forecast by National Retail Federation.
67% -the percentage of romantics between 25 and 34 who will spend more than all other age groups.
45% – Cards still reign king of purchases, and represent 45% of sales.
$4 Billion – Amount spent on taking your sweetheart out to paint the town pink.
$2 Billion – Revenue generated from domestic flower arrangements
19% – Jewelry sales represent about 19% of Valentine’s Day buys.
$6 Million – Amount spent on Valentine-themed dog toys and treats for the 4-legged loves of our life.
#1 – The favorite gift to give – candy. 80% of us still give the classic Valentine’s Day treat of chocolates and candy.
For some creative Valentine’s Day ideas, check out our article on how you can Celebrate Valentine’s Day on the Cheap. You’ll find more than one way to let those you love know how much you care for them.