Owning a home has many advantages, such as being able to call your own shots and building equity over time. After all, it's a foundational part of the American Dream. But it can also be expensive, especially when it comes to maintenance and repairs. Meanwhile, would-be homeowners are being further spooked with high interest rates, high property taxes, expensive insurance and an uncertain employment market. As such, many buyers are priced out of the market altogether or choosing to sit on the sidelines in the hope that prices will ratchet down. In today's market dynamics, renting often makes more sense than buying. Recent statistics show that almost 15% of pending home sales fell through in the month of June alone. A good number of buyers are choosing to back out of deals as they sense a … [Read more...] about Ways to Avoid Deal Cancellations
real estate marketing
9 Great Things Agents Love About the Fall Market
Hopefully home sales were brisk during the spring sell season, despite the fact that the current real estate market has been described as "frozen." The good news is that there's still time to make your mark for the year as fall approaches. Fall can be a surprising "sweet spot" for many agents. Here are 9 great things about the fall market: … [Read more...] about 9 Great Things Agents Love About the Fall Market
How to Tap into the Senior Housing Market
So much of being a successful real estate professional has to do with developing and maintaining a niche in the industry. By doing this you become specialized in your field of expertise which expands your knowledge base and reputation over the course of your career. Developing a niche also greatly aids referrals and word of mouth. With that in mind, it's estimated that between 2024 and 2027 more than 4.1 million Americans will be designated as "seniors." As such, becoming an expert in this market could be a productive and much needed calling. Following are tips on how to tap into the senior housing market: … [Read more...] about How to Tap into the Senior Housing Market
How to Make the Most of the 2025 Sell Season
April is historically the kick-off for real estate's spring sell season, but May and June can be just as productive if not more so. Most likely you've been working with your buyers and sellers throughout the busy holiday season and into the later months of winter. Now at last spring is here with the promise of a busy time ahead. Although marketplace headwinds have been formidable over the last few months, there are still opportunities to be had. Here's how to get ready for the 2025 sell season: … [Read more...] about How to Make the Most of the 2025 Sell Season
How to Target New Construction in 2025
It's no secret that today's higher interest rates have cast a chill on real estate transactions. Roughly 84% of today's mortgaged homeowners are locked into a rate below 6% so it's no wonder they are staying put, thereby reducing inventory and transaction volume. As such, many buyers are priced out of the market, stuck on the sidelines until rates come down or inventory goes up--or both. Meanwhile, new construction currently represents one third of all single-family housing for sale, adding much needed inventory to the market. More significantly, many builders are offering buy-downs and incentives, effectively reducing interest rates to a comparative 4.5 to 5.5 percentage rate, substantially below today's average of 7 percent. This is why you want new construction in your business plan. … [Read more...] about How to Target New Construction in 2025