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How to Tap into the Senior Housing Market

June 5, 2025 by Michelle Magnus Brown

aerial view of entrance to a senior housing community

So much of being a successful real estate professional has to do with developing and maintaining a niche in the industry. By doing this you become specialized in your field of expertise which expands your knowledge base and reputation over the course of your career. Developing a niche also greatly aids referrals and word of mouth. With that in mind, it's estimated that between 2024 and 2027 more than 4.1 million Americans will be designated as "seniors." As such, becoming an expert in this market could be a productive and much needed calling. Following are tips on how to tap into the senior housing market: … [Read more...] about How to Tap into the Senior Housing Market

Meaningful Ways to Celebrate Homeownership

June 2, 2025 by Fidelity National Home Warranty

Spring has arrived in a residential neighborhood of Chicago

June is the Month of Homeownership, which is a key component of The American Dream. It began in 1995 as a week-long observance to increase homeownership nationwide. In the early 2000s it was expanded to the entire month of June. Following are meaningful ways to celebrate homeownership: … [Read more...] about Meaningful Ways to Celebrate Homeownership

How a Strong Middle Class Creates Real Estate Wealth

March 14, 2025 by Michelle Magnus Brown

middle class family in front of home

The American middle class was born roughly seventy-five years ago thanks to the GI Bill and government-backed loan programs. These programs spurred homeownership and consumer spending and culminated in the robust real estate industry we have come to expect. The opportunity for regular folks--commonly known as the "middle class"-- to own homes is a defining feature of The American Dream. It's also historically been the main driver of the real estate industry itself. As such, the careers of most real estate agents rely on the ability of the middle class to continue to buy and sell homes. Here's how a strong middle class creates real estate wealth: … [Read more...] about How a Strong Middle Class Creates Real Estate Wealth

How to Not Waste Money on Home Upgrades

March 1, 2025 by Michelle Magnus Brown

swimming pool

More is not always better. In fact, when it comes to home improvement, more can sometimes be worse, especially when it comes to unique design elements. When counseling your clients on home upgrades for a top sale, make sure they know how to not waste money on home upgrades: … [Read more...] about How to Not Waste Money on Home Upgrades

How to Target New Construction in 2025

January 31, 2025 by Michelle Magnus Brown

new construction for real estate

It's no secret that today's higher interest rates have cast a chill on real estate transactions. Roughly 84% of today's mortgaged homeowners are locked into a rate below 6% so it's no wonder they are staying put, thereby reducing inventory and transaction volume. As such, many buyers are priced out of the market, stuck on the sidelines until rates come down or inventory goes up--or both. Meanwhile, new construction currently represents one third of all single-family housing for sale, adding much needed inventory to the market. More significantly, many builders are offering buy-downs and incentives, effectively reducing interest rates to a comparative 4.5 to 5.5 percentage rate, substantially below today's average of 7 percent. This is why you want new construction in your business plan. … [Read more...] about How to Target New Construction in 2025

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