2026 real estate market

"You only have one chance to make a first impression." -Judy Sheindlin Although we know there's more to someone than their "first impression" the same rarely applies in business. And when it comes to the real estate business your first impression could be your last. These days, your first impression starts with the "digital handshake" of your online presence. Your online branding--or lack thereof--sets the stage for how you're perceived by potential clients and colleagues. As the housing market lumbers into 2026 it's predicted to improve modestly but also be more of the same. Whatever housing reset the future might hold is likely to take time and roll out slowly. This makes it more important than ever to get folks through the door right off the bat. Knowing that clients judge first and … [Read more...] about How to Nail a Perfect First Impression for 2026