It goes without saying that marketing is vital to any business and can be the deciding factor between ho-hum and amazing. But real estate marketing demands an additional facet. This is truly a profession where relationship-building takes center stage. But wait, there's more. Lots mores. In addition to being well-liked, the ability to navigate a mountain of legal forms, deadlines, and industry best practices separates the amateur from the successful veteran. A truly great agent is able to juggle an impressive array of balls without missing a beat. This combination of relationship savvy, industry know-how and impeccable timing will create a brand worthy of notice. And for some extra tips, here's how to bolster your brand in 2025: … [Read more...] about How to Bolster Your Brand in 2025
Eat, Fry, Love: How Deep-Fried Turkeys Became a Thing
With the invention of portable propane cookers in the 1970s came the unique tradition of deep frying turkeys. This craze originated in Louisiana and quickly spread worldwide. By the 1990s, fried turkey had become a food phenomenon and a certified specialty of the South, specifically Cajun Louisiana, where the cooking style was developed. Here's how deep-fried turkeys became a thing: … [Read more...] about Eat, Fry, Love: How Deep-Fried Turkeys Became a Thing
How to Make Your Oven Turkey-Ready
Three easy steps can get your oven ready for the holidays. Here's how to make your oven turkey-ready: … [Read more...] about How to Make Your Oven Turkey-Ready
A Quick Explanation of the Clear Cooperation Policy
If you've been paying attention to recent industry news then you'll be familiar with the latest kerfuffle in the real estate world: Clear Cooperation. In 2020 the National Association of Realtors® (NAR) adopted a national policy known as Clear Cooperation. On its surface, it was a response to further answer the call for fair housing. But it also came with a number of strings attached, most notably the mandate to put all new listings on the MLS or face stiff fines and penalties. Now that NAR has inextricably landed in the high beams of the DOJ, it's not surprising that the policy of Clear Cooperation has come under its scrutiny. And more notable still is the amount of disagreement--both for and against the policy--among industry professionals. So if you're scratching your head and wondering … [Read more...] about A Quick Explanation of the Clear Cooperation Policy
How to Create a Cozy Guest Room for Holiday Visitors
Do you find yourself with a house full of guests during the holidays? Here are some ideas on how to create a cozy guest room for holiday visitors: … [Read more...] about How to Create a Cozy Guest Room for Holiday Visitors