As a real estate professional working strictly on commission, you are a small business. Which means you are in charge of your paycheck and no one else. As such, you are probably more aware than ever of the need to market your business for maximum visibility to potential clients. Following are smart ways to market your real estate business. … [Read more...] about Smart Ways to Market Your Real Estate Business
Mortgage Smarts for Real Estate Professionals
With today’s tight inventory market and rising interest rates, you need to know more than ever about mortgages. And the latest report from Zillow shows that 55% of buyers rely on their real estate agent for help with understanding mortgage options. Having mortgage smarts as a real estate professional gives you credibility and adds value to your agent-client relationship. It also helps move the transaction process along without unwanted surprises. Following are tips on mortgage smarts for real estate professionals so you can better assist your clients. … [Read more...] about Mortgage Smarts for Real Estate Professionals
Make a Meaningful Memory on Memorial Day
Memorial Day, an American holiday observed on the last Monday of May, honors men and women who died while serving in the U.S. military. Three years after the Civil War ended, on May 5, 1868, the head of an organization of Union veterans established Decoration Day, May 30, as a time for the nation to decorate the graves of the war dead with flowers. It is believed the date was chosen because flowers would be in bloom all over the country. By the end of the 19th century, Memorial Day ceremonies were being held on May 30 throughout the nation. In 1971, Memorial Day was declared a national holiday by an act of Congress. … [Read more...] about Make a Meaningful Memory on Memorial Day
Here is Your Homeowner’s Checklist for Deck Safety Month
For many families, hanging out on a backyard deck is a great way to savor warm summer nights, spend time with friends, or gather around the BBQ for an outdoor meal. May is Deck Safety Month, so take some time this month to ensure everyone enjoys their time in your outdoor space. Here is your homeowner's checklist for deck safety month. Wood Decay Check several areas, including the ledger board (where the deck attaches to the house), support posts, and joists to look for split or decaying wood. Use a screwdriver to penetrate the wood surface. If you can easily penetrate 1/4" to 1/2" or the wood is soft and spongy, decay may be present. The Railings Deck railings should be secure and not "wiggle." Railings must be properly attached to both the deck framing and deck … [Read more...] about Here is Your Homeowner’s Checklist for Deck Safety Month
Billboard Advertising for Real Estate Agents
According to research, 49% of adult consumers notice billboard advertising more than they did a year ago. Now that many of us are post-pandemic and back to our daily commute, this is not surprising. And although billboard advertising isn’t the typical ad strategy for most, it can be very effective for your real estate business because it is memorable. Following is the low-down on billboard advertising for real estate agents: … [Read more...] about Billboard Advertising for Real Estate Agents