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5 Marketing Tips Real Estate Agents Should Live By

April 23, 2018 by Fidelity National Home Warranty

image of a young woman placing colorful sticky notes on a blackboard

There's no shortage of marketing tips for real estate agents, or any professional for that matter. But there are the fundamental ones that contribute to your success and shouldn't be overlooked. Here are 5 marketing tips real estate agents should live by. 1) Update Your Headshot You are the face of your real estate business...literally. From your email signature to your open house signs, your face is your company brand. So shouldn't you have a superb headshot to enhance all of your marketing materials? Hire a professional photographer for a high-quality image that makes a statement. Photos taken on your smartphone just don't cut it these days -- they're blurry and look unprofessional. Headshots from ten years ago can be misleading so keep your photos current and up to date! The goal is … [Read more...] about 5 Marketing Tips Real Estate Agents Should Live By

Don’t Make these Rookie Open House Mistakes

April 9, 2018 by Fidelity National Home Warranty

image of a young boy with his hand over his face in annoyance in front of a bunch of leaves

Open houses are great for both the seller and the agent. They give sellers a chance to find buyers and generate future business opportunities for agents, like yourself. However, there are also some Open House no-nos that can torpedo your Sunday. Nobody wants to be that agent, and no one has to be. Let us guide you through exactly what not to do. Here are 7 common rookie open house mistakes. Not advertising How can you expect people to attend your open house if they can't find it? Advertise your open house with around 10-12 directional signs or a-frames (or if you're feeling ambitious go for 20). Placing a sign at an intersection nearby will increase visibility and guide excited buyers straight to the home. Make sure the front of the home is well-maintained with good curb appeal so it … [Read more...] about Don’t Make these Rookie Open House Mistakes

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