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How to Use ChatGPT for Real Estate Leads

June 30, 2023 by Michelle Magnus Brown

Use ChatGPT to general real estate leads

Chances are you’ve heard of AI, and specifically, of ChatGPT. What you may not know is how ChatGPT can fundamentally change how you gather leads for your real estate business. Today’s real estate climate makes lead generation more important than ever. The ability to get new business will literally keep you in business. So put aside any fear you may have of AI and jump in. Here’s how to use ChatGPT for real estate leads: … [Read more...] about How to Use ChatGPT for Real Estate Leads

Add the Perfect Options for Happier Clients

June 20, 2023 by Michelle Magnus Brown

A home warranty with Options offers the best protection.

If you’re an experienced real estate agent, then you are well aware of the incredible value a home warranty offers to your clients. In addition to making a great closing or listing gift, a home warranty offers real protection to your clients. It also helps protect your business and your reputation if anything goes wrong after closing. Want more reasons to “touch” clients? A home warranty provides numerous opportunities to stay front and center of your clients. This ensures you will be the first one they go to when they are ready to buy or sell again. And as we all know, repeat business and word of mouth are what separate highly successful agents from agents that barely get by. With that in mind, be sure to add the perfect options for happier clients. … [Read more...] about Add the Perfect Options for Happier Clients

Grow Your Real Estate Business by Specializing

June 20, 2023 by Michelle Magnus Brown

Grow your real estate business by specializing.

There are a lot of agents out there competing for a slice of the same real estate pie. As the saying goes, 20% of agents get 80% of the work. Selling real estate can be a tough job and requires an enormous amount of knowledge, skill and people smarts. And if you're coming onboard as a rookie, the attrition stats go way up: roughly 87% of agents quit within the first five years in business. How to overcome this? Grow your real estate business by specializing. … [Read more...] about Grow Your Real Estate Business by Specializing

Smart Ways to Market Your Real Estate Business

June 6, 2023 by Michelle Magnus Brown

Smart guide to real estate marketing

As a real estate professional working strictly on commission, you are a small business. Which means you are in charge of your paycheck and no one else. As such, you are probably more aware than ever of the need to market your business for maximum visibility to potential clients. Following are smart ways to market your real estate business. … [Read more...] about Smart Ways to Market Your Real Estate Business

Mortgage Smarts for Real Estate Professionals

May 30, 2023 by Michelle Magnus Brown

brush up on your mortgage smarts

With today’s tight inventory market and rising interest rates, you need to know more than ever about mortgages. And the latest report from Zillow shows that 55% of buyers rely on their real estate agent for help with understanding mortgage options. Having mortgage smarts as a real estate professional gives you credibility and adds value to your agent-client relationship. It also helps move the transaction process along without unwanted surprises. Following are tips on mortgage smarts for real estate professionals so you can better assist your clients. … [Read more...] about Mortgage Smarts for Real Estate Professionals

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