Fifteen months and forty-four billion dollars later, Twitter is now known as X. Basic questions to ponder now that the app has become X: What happened to the blue bird? And what will replace "tweets?" On a more abstract note, "twitter" was both a noun and a verb, arguably so is Threads, whereas X is not. Hmmm. Those musings aside, what will the future of X look like and more importantly, how will that affect how you use what is now being rebranded as the "everything app?" Like most, you probably used Twitter to micro-blog important real estate news and stay connected with your clients. Now that the forces behind X are promising "unlimited interactivity," what might that look like and how does it stack up against Threads, it's recent competitor? Here's what you need to know about X versus … [Read more...] about What You Need to Know About X Versus Threads
Realtor Resources
Gain New Followers with Threads 101 for Real Estate
By now, you've probably heard of Threads, inspired by Twitter's (now known as "X") recent take-over transition à la Elon Musk. What you may not have heard is that Threads has become the fastest growing social media platform of all time. Threads reached 100 million users within five days. Instagram, by comparison, took over two years to reach that same milestone. Whether Threads lasts a few years or ultimately replaces its competitor, it's critical your business recognizes the benefits of meeting your prospects where they're at. This way you have the opportunity to gain new followers on the ground floor. So welcome to Threads 101 for real estate. WHAT THREADS IS AND WHAT IT'S NOT First and foremost, Threads was not designed to be a "professional" platform. Rather, Threads is meant to … [Read more...] about Gain New Followers with Threads 101 for Real Estate
Eight Things to do for More Real Estate Business
The real estate industry is by nature a competitive landscape. Emotions run high in the business of acquiring "home" and large sums of money are often at stake. It's a crowded industry and, at the moment, a tight market in many areas. In order to get--and keep--your foot in the proverbial door you must find ways to stand apart from the crowd. Here are eight things to do for more real estate business: … [Read more...] about Eight Things to do for More Real Estate Business
Handy Dandy Marketing Reminders for Realtors®
In today's market, you, like many other Realtors®, may find yourself at a loss when it comes to ways to drum up new business. At the moment, inventory is scarce, buyers are priced out, and interest rates are high. Overall, business volume is down which means your bank account probably is too. That being said, it's more important than ever to reposition yourself for the inevitable rebound that is likely to happen in 2024. Since marketing often takes months before you see results, there is no better time than now to recommit to a solid, consistent marketing plan. Following are handy-dandy marketing reminders for Realtors® that will help get you on the right track: … [Read more...] about Handy Dandy Marketing Reminders for Realtors®
How to Use ChatGPT for Real Estate Leads
Chances are you’ve heard of AI, and specifically, of ChatGPT. What you may not know is how ChatGPT can fundamentally change how you gather leads for your real estate business. Today’s real estate climate makes lead generation more important than ever. The ability to get new business will literally keep you in business. So put aside any fear you may have of AI and jump in. Here’s how to use ChatGPT for real estate leads: … [Read more...] about How to Use ChatGPT for Real Estate Leads