Michelle Magnus Brown

Today's high interest rates are keeping many would-be buyers on the sidelines. Real estate sales are down 15.3% from the previous year of 2022, which were already down from the year before that. Today's interest rates currently average 7.61% - a big jump from just a year ago when the average was 5.34%. But some buyers simply must make a purchase now, regardless. Learning clever ways to hack high interest rates can help. Following are ways you can help your clients get some relief. … [Read more...] about Clever Ways to Hack High Interest Rates

As of July 2023, statistics indicate that there are over 1.53 million real estate agents and only 106,548 active listings, nationwide. It's a more competitive marketplace than ever. More experienced and knowledgeable agents get more business so adding ADU expertise to your bag of tricks is key. Nationwide housing shortages, high interest rates, and home insurance challenges are keeping sellers from listing and buyers from buying. Meanwhile the need for additional housing escalates. Enter the Accessory Dwelling Unit, which also turns out to be a great selling point for both buyers and sellers. As such, your ability to help your clients navigate the ADU-pathway will make you a more effective, knowledgeable and in-demand agent. Following is ADU 101 for real estate agents: … [Read more...] about ADU 101 for Real Estate Agents

Fifteen months and forty-four billion dollars later, Twitter is now known as X. Basic questions to ponder now that the app has become X: What happened to the blue bird? And what will replace "tweets?" On a more abstract note, "twitter" was both a noun and a verb, arguably so is Threads, whereas X is not. Hmmm. Those musings aside, what will the future of X look like and more importantly, how will that affect how you use what is now being rebranded as the "everything app?" Like most, you probably used Twitter to micro-blog important real estate news and stay connected with your clients. Now that the forces behind X are promising "unlimited interactivity," what might that look like and how does it stack up against Threads, it's recent competitor? Here's what you need to know about X versus … [Read more...] about What You Need to Know About X Versus Threads

By now, you've probably heard of Threads, inspired by Twitter's (now known as "X") recent take-over transition à la Elon Musk. What you may not have heard is that Threads has become the fastest growing social media platform of all time. Threads reached 100 million users within five days. Instagram, by comparison, took over two years to reach that same milestone. Whether Threads lasts a few years or ultimately replaces its competitor, it's critical your business recognizes the benefits of meeting your prospects where they're at. This way you have the opportunity to gain new followers on the ground floor. So welcome to Threads 101 for real estate. WHAT THREADS IS AND WHAT IT'S NOT First and foremost, Threads was not designed to be a "professional" platform. Rather, Threads is meant to … [Read more...] about Gain New Followers with Threads 101 for Real Estate

The real estate industry is by nature a competitive landscape. Emotions run high in the business of acquiring "home" and large sums of money are often at stake. It's a crowded industry and, at the moment, a tight market in many areas. In order to get--and keep--your foot in the proverbial door you must find ways to stand apart from the crowd. Here are eight things to do for more real estate business: … [Read more...] about Eight Things to do for More Real Estate Business