It's no secret that today's higher interest rates have cast a chill on real estate transactions. Roughly 84% of today's mortgaged homeowners are locked into a rate below 6% so it's no wonder they are staying put, thereby reducing inventory and transaction volume. As such, many buyers are priced out of the market, stuck on the sidelines until rates come down or inventory goes up--or both. Meanwhile, new construction currently represents one third of all single-family housing for sale, adding much needed inventory to the market. More significantly, many builders are offering buy-downs and incentives, effectively reducing interest rates to a comparative 4.5 to 5.5 percentage rate, substantially below today's average of 7 percent. This is why you want new construction in your business plan. … [Read more...] about How to Target New Construction in 2025
What You Should Know About Housing Predictions for 2025
As the new year rolls in, we end an unprecedented year for the stock market and paradoxically, one of the slowest volume years on record for real estate transactions. The volatile trifecta of inflation, high interest rates, and low inventory continues to keep the housing market more frozen than not, with little relief in sight for 2025. Ironically, both the good news and the bad news is that the U.S. economy continues to be strong, which is keeping inflation on the sticky side, and thus, interest rates higher than desired. With that in mind, here's what you should know about housing predictions for 2025, as per Fannie Mae: … [Read more...] about What You Should Know About Housing Predictions for 2025
Quick and Easy Social Media Strategies to Live By
Ah, social media. Whether the term fills you with dread or joy, it's a critical part of marketing for any business. But as with most things, there isn't a one-size-fits all when it comes to social media marketing for real estate. Because real estate is all about building relationships through market savvy and customer service, your social media marketing needs to hit to those targets. Following are quick and easy social media strategies to live by: … [Read more...] about Quick and Easy Social Media Strategies to Live By
How to Take Advantage of the Best December Deals
Gift giving is a big deal in December so, while you're at it, you may as well get the best value for your buck. Following is how to think "strategy" when it comes to your holiday shopping. Here is how to take advantage of the best December deals: … [Read more...] about How to Take Advantage of the Best December Deals
How to Bolster Your Brand in 2025
It goes without saying that marketing is vital to any business and can be the deciding factor between ho-hum and amazing. But real estate marketing demands an additional facet. This is truly a profession where relationship-building takes center stage. But wait, there's more. Lots mores. In addition to being well-liked, the ability to navigate a mountain of legal forms, deadlines, and industry best practices separates the amateur from the successful veteran. A truly great agent is able to juggle an impressive array of balls without missing a beat. This combination of relationship savvy, industry know-how and impeccable timing will create a brand worthy of notice. And for some extra tips, here's how to bolster your brand in 2025: … [Read more...] about How to Bolster Your Brand in 2025