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Michelle Magnus Brown

How to Avoid Buyer Back-Outs in a Cooling Housing Market

September 20, 2022 by Michelle Magnus Brown

Back on Market House for Sale

Gone are the days of contracts being written without inspection contingencies. As the housing market continues to cool, more and more homes that were once in contract are now “back on market.” The main driver of this latest trend is the impact higher mortgage rates are having on affordability. Higher rates can add hundreds of extra dollars to a monthly loan payment. In addition to higher mortgage rates, many buyers are questioning the timing of their purchase and some are looking for any excuse to get out of the deal. Following are tips on how to avoid buyer back-outs in a cooling housing market. These practices will help eliminate surprises and keep your deal moving forward to closing. … [Read more...] about How to Avoid Buyer Back-Outs in a Cooling Housing Market

Make the Most of a Home Warranty with “Options”

September 13, 2022 by Michelle Magnus Brown

Protect yourself and your clients with a home warranty.

If you’re an experienced real estate agent, then you are well aware of the incredible value a home warranty offers to your clients. In addition to being a great closing gift, a home warranty protects your clients. It also helps to protect you if anything goes wrong after closing. Want more reasons to "touch" clients? A home warranty provides numerous opportunities to stay front and center of your clients. This ensures you will be the first one they go to when they are ready to buy or sell again. And as we all know, repeat business and word of mouth are what separate highly successful agents from agents that barely get by. With that in mind, go one step further and make the most of a home warranty with “options.” … [Read more...] about Make the Most of a Home Warranty with “Options”

Be the Local Market Expert

September 6, 2022 by Michelle Magnus Brown

Be the Local Market Expert

As real estate agents enter an increasingly tight market, learning what it takes to be the local market expert will set you above the fray. Inventory is up, there are more real estate agents than ever, and qualified buyers are more able to pick and choose. Be the local market expert, and the buyers that are still looking and able to purchase will pick you over the rest. … [Read more...] about Be the Local Market Expert

Validating Your Commission

August 23, 2022 by Michelle Magnus Brown

Home for Sale

In the face of ever-increasing discount brokerages, it's understandable that sellers may question your commission amount. And they may even ask for a discount. As such, expect this topic to come up, and don’t be tongue-tied when it does. Be prepared to fully articulate the services you offer. Validating your commission to your sellers is part of the real estate business, and you want to respond in a respectful but confident manner when the issue comes up. Understand that sellers may tally up the numbers and conclude that your commission is excessive. As such, make sure you can prove your worth when it comes to commission. … [Read more...] about Validating Your Commission

Master the Basics of Real Estate Marketing

August 9, 2022 by Michelle Magnus Brown

Online shopping concept. Woman looking for house on real estate market website

In the month of June 2022, just under 50 percent of home offers written by Redfin agents received competing offers. Compare this to the start of the year when January’s bidding-war rate reached 70 percent. As the market continues to shift, agents must master the basics of real estate marketing to maintain business. Following is a reminder course on what those real estate marketing basics are. … [Read more...] about Master the Basics of Real Estate Marketing

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