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Michelle Magnus Brown

Grow Your Real Estate Business by Specializing

June 20, 2023 by Michelle Magnus Brown

Grow your real estate business by specializing.

There are a lot of agents out there competing for a slice of the same real estate pie. As the saying goes, 20% of agents get 80% of the work. Selling real estate can be a tough job and requires an enormous amount of knowledge, skill and people smarts. And if you're coming onboard as a rookie, the attrition stats go way up: roughly 87% of agents quit within the first five years in business. How to overcome this? Grow your real estate business by specializing. … [Read more...] about Grow Your Real Estate Business by Specializing

Smart Ways to Market Your Real Estate Business

June 6, 2023 by Michelle Magnus Brown

Smart guide to real estate marketing

As a real estate professional working strictly on commission, you are a small business. Which means you are in charge of your paycheck and no one else. As such, you are probably more aware than ever of the need to market your business for maximum visibility to potential clients. Following are smart ways to market your real estate business. … [Read more...] about Smart Ways to Market Your Real Estate Business

Mortgage Smarts for Real Estate Professionals

May 30, 2023 by Michelle Magnus Brown

brush up on your mortgage smarts

With today’s tight inventory market and rising interest rates, you need to know more than ever about mortgages. And the latest report from Zillow shows that 55% of buyers rely on their real estate agent for help with understanding mortgage options. Having mortgage smarts as a real estate professional gives you credibility and adds value to your agent-client relationship. It also helps move the transaction process along without unwanted surprises. Following are tips on mortgage smarts for real estate professionals so you can better assist your clients. … [Read more...] about Mortgage Smarts for Real Estate Professionals

Billboard Advertising for Real Estate Agents

May 16, 2023 by Michelle Magnus Brown

Billboard advertising is a powerful tool for brand recognition

According to research, 49% of adult consumers notice billboard advertising more than they did a year ago. Now that many of us are post-pandemic and back to our daily commute, this is not surprising. And although billboard advertising isn’t the typical ad strategy for most, it can be very effective for your real estate business because it is memorable. Following is the low-down on billboard advertising for real estate agents: … [Read more...] about Billboard Advertising for Real Estate Agents

Become a Listing Wizard

May 2, 2023 by Michelle Magnus Brown

Become a listing wizard!

Becoming a listing wizard is all about behind-the-scenes action. So much of a successful listing experience happens long before a listing goes live. And when you consider that today's market typically demands almost overnight listings, the job is more challenging than ever. If your goal as a real estate professional is to become a listing legend, then you need to be able to respond quickly and thoroughly before and during the listing process. Being ready to go at a moment’s notice is your goal and preparation and organization are your tools. … [Read more...] about Become a Listing Wizard

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