As a real estate professional working strictly on commission, you are a small business. Which means you are in charge of your paycheck and no one else. As such, you are probably more aware than ever of the need to market your business for maximum visibility to potential clients. Following are smart ways to market your real estate business. … [Read more...] about Smart Ways to Market Your Real Estate Business
Mortgage Smarts for Real Estate Professionals
With today’s tight inventory market and rising interest rates, you need to know more than ever about mortgages. And the latest report from Zillow shows that 55% of buyers rely on their real estate agent for help with understanding mortgage options. Having mortgage smarts as a real estate professional gives you credibility and adds value to your agent-client relationship. It also helps move the transaction process along without unwanted surprises. Following are tips on mortgage smarts for real estate professionals so you can better assist your clients. … [Read more...] about Mortgage Smarts for Real Estate Professionals
Billboard Advertising for Real Estate Agents
According to research, 49% of adult consumers notice billboard advertising more than they did a year ago. Now that many of us are post-pandemic and back to our daily commute, this is not surprising. And although billboard advertising isn’t the typical ad strategy for most, it can be very effective for your real estate business because it is memorable. Following is the low-down on billboard advertising for real estate agents: … [Read more...] about Billboard Advertising for Real Estate Agents
Become a Listing Wizard
Becoming a listing wizard is all about behind-the-scenes action. So much of a successful listing experience happens long before a listing goes live. And when you consider that today's market typically demands almost overnight listings, the job is more challenging than ever. If your goal as a real estate professional is to become a listing legend, then you need to be able to respond quickly and thoroughly before and during the listing process. Being ready to go at a moment’s notice is your goal and preparation and organization are your tools. … [Read more...] about Become a Listing Wizard
Generate More Leads with Social Media
The idea of using social media to leverage your real estate business is probably something you hear in your sleep at this point. But knowing you should be doing it and actually doing it are two different things. If you're like a lot of agents, understanding the world of social media, much less how to generate leads on social media, can feel overwhelming. It can also be time consuming, especially if you try to start with too many platforms. Following are ways to better understand social media and the ways you can generate more leads with social media. … [Read more...] about Generate More Leads with Social Media