Is your home’s listing barely creating a buzz on the market? Certain things will keep potential buyers from taking that next step toward purchasing a home. Is your house overpriced? Have you offered adequate descriptions of the property for interested parties? Does your home look inviting to potential buyers on the internet? The last thing you want is to have your property sit on the market for a long time. If your property is generating very little interest, make sure your home listing is working for you. Here are three things you and your agent can re-visit:
1. Check the Optics
Make sure you garner interest in your property from the beginning with high-quality images and virtual tours. You want these tools to do your property justice. This is no time to upload photos that are too large, blurry, or downright unflattering. Make sure your home is highlighted in professional and impressive pictures. In other words, you have one shot to put your best foot forward the first time.
2. Highlight Your Home’s Unique Characteristics
Does your home sit on one of the larger lots in the neighborhood? Do you want to highlight new and recent upgrades you have made to the kitchen? Have you added landscape features that are impressive? Figure out what makes your home unique and bring this to the forefront in your marketing. For example, focus on the positive aspects of what your home has to offer and what sets it apart from other properties in the area.
3. Is Your Asking Price Fair?
Be informed of other real estate listings in the area. This is an important factor in attracting buyers in the first place. Disinterest in a listing can very often come from overpricing a home. Before you go to market, your real estate agent should conduct a comprehensive analysis to make sure your asking price is on target.
There are almost always going to be buyers interested in a property. The idea is to get the right image out the first time and make sure your home listing is working for you. After all, it’s great that you and your agent are comfortable with one another, just don’t let your property get too comfortable on the market.