Looking to become a better agent and master your craft? We’ve narrowed down the mass array of real estate books out there to our top 5 because let’s face it — between juggling transactions, clients, marketing, and “me time”, agents have enough on their plate. These 5 books cover everything you need to know: personal branding, social media, communication, selling, and mindset. Here they are:
1) #GetSocialSmart: How to Hone Your Social Media Strategy
Author: Katie Lance (2017)
Social media is essential for agents to build brand awareness and engage clients and potential leads. Learn how to create a smart social media strategy from Katie Lance, CEO of Katie Lance Consulting. With more than 15 years of marketing and branding experience, she’ll teach you the ins and outs of Facebook, Twitter, Instagram, Linkedin, and more. Social media may appear tricky at first, but after reading Lance’s book, you’ll be prepared to tackle every social media platform and #getsocialsmart.
2) How To Win Friends & Influence People
Author: Dale Carnegie (1998)
Although published in the late 90s, this classic’s 4.5-star rating and 7,000+ reviews on Amazon show how relevant and important it is today. With over 15 million copies sold, Carnegie’s rock-solid advice has carried countless professionals (including agents) to success. Building and retaining relationships is vital to your success as an agent. Read about the importance of sincere appreciation, thoughtfulness, and genuine relationships to improve communication with your clients.
3) Mastering the Art of Selling Real Estate: Fully Revised and Updated
Author: Tom Hopkins (2004)
Whether you’re a real estate novice or seasoned professional, you can master the art of selling with Hopkins’ use of current and cutting-edge techniques and principles. Learn how to become a top producer from his personal experience, insight gained from industry leaders, and proven methods. This book covers various topics such as earning the seller’s trust, working an unrealistic price down to market, and arranging the final agreement. Will you master the art of selling?
4) Mind Over Market: The Real Estate Warrior’s Road Map to Mindset, Marketing, & Media
Author: Tamara Dorris (2015)
In order to master your market, you must first master your mindset. With decades of real estate experience, Dorris shares her expertise in marketing, communication, social media, subconscious studies, and more. Follow her motivational road map to developing a new mindset and becoming a top-producing agent.
5) KNOWN: The handbook for building and unleashing your personal brand in the digital age
Author: Mark W. Schaefer (2017)
Building a personal brand that’s authentic and representative of who you are is of paramount importance to your real estate business. Schaefer provides a step-by-step plan for personal business success in the digital age. With inspiring stories, case studies, and countless exercises, you can learn how to gain visibility online and identify what it is that you want to share with your network.